A different way of feeding.

Fibre-Beet MASH by Barastoc Horse / British Horse Feeds

A behaviour-change campaign, supported by influencers, nutritional advice, and education on how to change the way people feed their horses in Australia. This campaign combined cross-platform top-of-funnel strategies with a lead-generation ‘Free Sample’ campaign, alongside magazine publications, point-of-sale, and an eye-catching stand at Equitana.

Barastoc ran out of stock - twice!