Taking PurePro across Oz.
From a small shed in Ballarat to the nation.
Developed by Maja Weiland, a farmer unable to find food to adequately fuel her working dogs, PurePro came to GDJ keen to broaden its reach to owners of active dogs across the country.
From POS to influencers.
GDJ helped transform PurePro, building on its humble beginnings on facebook to help it become a serious player stocked by pet food retailers across the country.
We created an online shop, a national radio campaign, always-on digital, point of sale, eDMs to vets and nutritionists, as well as an influencer marketing strategy and roll-out.
