Pirelli goes off (road).
From F1 to 4WD.
Better known for its performance on the track than off the road, Pirelli wanted to raise awareness of its high performance 4WD tyre, the Scorpion. We filmed some stunning content for social, teaming it with an influencer campaign that got Pirelli in with passionate 4WDrivers.
Activation
and
collaboration.
The Australian Open and Pirelli, a powerful brand combination.
2026 marks the halfway point of three-year sponsorship deal, with a single minded message “Power is nothing without control”. Campaign elements included television, on court signage, customer activations that filtered through to in-store purchases, and record-breaking online traffic. Stay tuned for an even bigger 2027!