Not just a catchy line.
“The one for all” is a guiding philosophy for The Armidale School (TAS).
It’s a sentiment every member of the school community can get behind. In the case of TAS’s latest drive for enrolments, quite literally. TAS students burst out from the letters of “The one for all”, showing TAS is for every student and almost every activity, by spelling it out for all to see.
Partnering with TAS to highlight its uniquely inclusive, immersive, something-for-everyone approach to learning, we developed two supporting campaigns for their Junior School and Boarding offerings; “The Imposter” and “Choose Your Own Adventure”.
The imposter.
A school tour with a difference, to promote school enrolments at TAS, GDJ created a cool little film that brought “The one for all” to life through the eyes of a young girl desperate to convince her parents to send her to TAS.
Choose your own adventure.
TAS boarders being themselves. Eliminating the mystery of boarding and celebrating all the great things on offer at TAS. GDJ and Brandplay captured a ‘day-in-the-life’, from a unique perspective — immersive, authentic, and full of energy!
