The one for all.
The Armidale School.
The Armidale School (TAS) wanted to promote the fact that it’d become co-educational. We developed a statement that did that and so much more, partnering with TAS to highlight its uniquely inclusive, immersive, something-for-everyone approach to learning in outdoor, digital and a cool little film called “The imposter”.




The imposter.
A school tour with a difference, to promote school enrolments at TAS, GDJ created a film that brought “The one for all” to life through the eyes of a young girl desperate to convince her parents to send her to TAS.
Not just a catchy line.
“The one for all” is a guiding philosophy for TAS.
It’s a sentiment every member of the school community can get behind. In the case of TAS’s latest drive for enrolments, quite literally. TAS students burst out from the letters of “The one for all”, showing TAS is for every student and almost every activity, by spelling it out for all to see.



